Marketing Research (Student Text) Review

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Marketing Research (Student Text) ReviewThe book is very dense but has a lot of good information that tells you what you need to know. gives pretty good examples, sometimes the definitions are the same as what they say in the main text which is repetitive.
Overall a good buy if you find it cheap, DONT PAY FULL PRICE!Marketing Research (Student Text) OverviewIn "Marketing Research," the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current research, and a strong focus on strategy. To reinforce the text's emphasis on technology, each new copy of the text can be packaged with SPSS software containing data sets--created by the authors--specifically related to examples and tutorials from the chapters on data analysis."Case in Point" sections appear after the introduction of each major topic to reinforce key information with detailed examples."Research in Use" boxes provide a variety of interesting real-world examples--often featuring offbeat or unique scenarios--that in some instances have been researched firsthand by the authors.Chapter 5, "Using Geographic Information Systems for Marketing Research," devotes special attention to an important tool used in contemporary marketing research.

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Basic Marketing w/Student CD Review

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Basic Marketing w/Student CD ReviewI needed this book for my Marketing class at CSUDH. It's a good book, but I really feel it could be half as long as it is and still be useful. It tries to offer a lot of information, and it does, but it also winds up repeating a lot of the same concepts over and over. Shorter would be better. And of course, cheaper would be great!Basic Marketing w/Student CD OverviewBasic Marketing 16e builds on the foundation pillars of previous editions � the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the �four Ps� to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing�s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent �best practices.�This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

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Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition) Review

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Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition) ReviewI purchased this book for my marketing research class. The book was is great condition (very little highlighting and no missing or torn pages. It also included the CD, which had never been opened. I received the book quickly with no problems.Marketing Research & SPSS 13.0 Student CD Pkg. (5th Edition) OverviewMarketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. Thisbook addresses and provides information on the new industry certification program. Each copy of the fifth edition includes a SPSS 13.0 CD and annotated screen captures are thoroughly integrated within the text.

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